Dialog Announces Collaboration with Fairway Diamond

Dialog and Fairway Diamond have announced a strategic collaboration, with Fairway joining Dialog as a premier vendor expanding its offering with high value product in larger sizes and a broader selection of premium shapes.

Fairway joins a select group of diamond companies on Dialog, including Disons Gems and Kunming Diamonds.

Dialog is the world’s first diamond and diamond jewellery subscription service. Launched in November 2020, it has grown to serve more then 200 retail locations across North America, Asia, Europe and Australia.

It enables retailers to access a uniquely curated in-store assortment of diamonds and jewellery through a simple subscription fee. In addition to tailored product offerings, Dialog provides powerful analytics that give retailers insights into their performance, customer demand, and actionable strategies to increase inventory turn and margin.

Through this collaboration, Dialog retailers gain access to Fairway Diamond’s larger diamond inventory across a range of premium sizes as well as Fairway’s deep product expertise and impeccable service.

Dialog co-founder Itay Ariel said: “We are honoured to have the Fairway family join Dialog. Their strength, consistency, and service are undeniable. Together, we are not only reshaping the way jewelers view their inventory strategy, but we are empowering them with a smarter, more data-drive approach to merchandising their diamonds and finished jewelery.”

Shrenil Bhansali, principal of Fairway Diamond, added: “Partnering with Dialog enables us to be part of a platform that redefines how the jewellery business operates. Dialog delivers real value in capital, efficiency, insight and a true partnership model. We are proud to align with a company that is changing how inventory is managed.”