Joma launches its first lab-grown diamond range

Joma Jewellery today debuts its foray into the lab-grown diamond market with a new collection.

Each design features a sweet sentiment to mark life’s special moments and spans milestone birthdays, ‘Wonderful Mum’, ‘One In a Million’ and ‘Friendship’ sentiments.

Katie Loxton, creative director and co-founder of Joma Jewellery, said: “We’re so excited to offer something truly innovative in the market that hasn’t been seen before.

“Fundamentally, this collection is about making diamonds accessible to everyone without compromising on quality.

“We believe everybody deserves a diamond and by putting a lab-grown diamond onto a silver-plated bracelet, it’s our way of creating the most luxurious, beautiful gifting experience at an affordable price point.

“That’s the most exciting part of what we’ve done in creating this collection.”