Andre Michael introduces crushed gem range

London-based Andre Michael has introduced the ‘Crushed Collection’, comprising rings and pendants featuring crushed natural-coloured gemstones and diamonds.

The ‘white-label’ jewellery, set in 18- or 9-carat white or yellow gold, is offered to UK and Irish retailers alongside access to an extensive package of images which they can use in their own social media marketing.

The jewellery features crushed natural emeralds, rubies, sapphires or diamonds. The collection, made from coloured gemstone or diamond powder, includes wedding bands and dress rings.

“We tested the market last year, and received an overwhelmingly positive response to these extremely unusual designs ablaze with colour, so we decided to launch a comprehensive collection to retailers across the UK and Ireland,” said Andre Michael.

“Customers are looking for the next new thing: this is a unique product with a very contemporary look.”