Natural Diamond Council opens learning centre

The Natural Diamond Council has launched the Diamond Learning Center, a not-for-profit, free educational platform designed to equip jewellery salespeople and enthusiasts with essential knowledge about diamonds.

The platform includes content sourced from various media such as videos, infographics, and self-quizzes, making it a valuable supplement to existing technical diamond education available in the marketplace.

The initiative stems from an educational roundtable hosted by the council, which identified widespread confusion and bias in the retail diamond sector. The collaborative discussion included leaders from across the diamond value chain, such as AGS, De Beers, Diamex, Fischer Diamonds, Gabriel & Co, GIA, IDMA, Jewelers of America, Jewelers Mutual, Premier Gem, and Shane Co.

“It has been wonderful working with the Natural Diamond Council to create tools and education to help train our jewellery consultants on the history, allure, and benefits of natural diamonds,” said Price Blanchard, Chief Customer Officer at Shane Co.

“A more educated sales team will help customers understand the rarity and value of natural diamonds, ensuring they make informed purchasing decisions. We anticipate that this education will lead to increased sales of natural diamonds.”